The new Nvidia Technology Center in Ann Arbor, Mich., will focus on working the IC design company's chips into automotive electronics. While Nvidia made a name for itself with its graphics technologies, the last few years have seen a shift at the company as its watches its Tegra system-on-chip (SoC) division grow."Our new facility will help our growing team of Michigan-based engineers and executives work with automakers and suppliers to develop next-generation infotainment, navigation and driver assistance programs," Nvidia's Danny Shapiro said.
Even with such successes, the automotive industry is still a small part of Nvidia's overall business - but the new technology centre looks to shift that balance. Located in Michigan, a short distance from infamous car-centric Detroit, the centre will concentrate on building technologies specifically for the automotive industry.